Freshco
Brand identity · Art direction · Packaging · Print design · Mockup
Fashion Branding
Branding concept for Freshco, an online fashion brand featuring hand-drawn illustrations by Málaga-based artist Antonio Valenzuela.
The visual identity combines a refined, artistic aesthetic with pencil-like lines, watercolor textures, a taupe-led color palette and a distinctive calligraphic logo.
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- “Old World” Illustrations by Antonio Valenzuela
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- “Old World” Illustrations by Antonio Valenzuela
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- “Old World” Illustrations by Antonio Valenzuela
Packaging
Shipping box designed for online orders, featuring the Freshco logo and the brand’s main taupe colour. The interior remains white and plastic packaging is avoided.
Thank-you leaflet
A trifold leaflet included with every order. It thanks the customer, invites them to leave feedback, introduces the brand and showcases part of the current collection. The imagery can be updated each season.
T-shirt applications
Mockups combining Antonio Valenzuela’s original illustrations with my own graphic elements. Each garment includes a black label with the Freshco logo in white, attached with a string and safety pin.
Campaign & Advertising
The visual language extends across social media and outdoor advertising, maintaining a consistent and recognisable brand presence.
Hand-drawn lines, watercolour textures and the signature taupe colour create an artisanal, crafted feel across every application.