Hospitality
Puente Romano Beach Resort
As Marketing Coordinator for the F&B division of Puente Romano Beach Resort, I led the creation and execution of integrated marketing campaigns for 8 restaurants and nightclubs, including high-profile brands like Cipriani Marbella, Chiringuito Puente Romano and La Plaza.
My role spanned brand storytelling, digital/social media strategy, and cross-channel promotion, driving engagement and footfall in a competitive luxury market.
Brand Storytelling: Created unified yet tailored campaigns for 6-8 distinct venues—balancing luxury, like Cipriani or Nobu, and casual-chic identities.
Campaigns: Designed seasonal promotions (summer beach parties, gourmet festivals) aligned with business goals.
Collateral: Developed posters, flyers, digital ads, menus and invitations, ensuring brand consistency.
Social Media: Grew engagement on Instagram/Facebook through reels, stories and influencer partnerships.
Email Marketing: Built and sent weekly newsletters to promote events and offers.
Local SEO: Optimized Google Business profiles to boost visibility for all venues.
Stakeholder Collaboration: Worked with chefs, event teams and agencies to align marketing with operations.
Multicultural Adaptation: Tailored campaigns for English, Spanish, French and Russian audiences.
Nobu Marbella Breast Cancer Charity Gala
Visual Identity & Campaign Design (2022). 360° campaigns for high-profile events, from concept to execution.
- Designed all promotional materials for the gala: photocall backdrops, banners, flyers, posters, tickets, and social media content.
- Ensured a cohesive, elegant visual identity that aligned with Nobu’s luxury brand and the charity’s mission.